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Marketing the Military (encore edition)

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Sgt. Jose Delao (left) and Sgt. Luis Green prospect for new recruits outside a San Leandro, Calif. supermarket. Source: Justin Beck

Sgt. Jose Delao (left) and Sgt. Luis Green prospect for new recruits outside a San Leandro, Calif. supermarket. Source: Justin Beck

The United States military has recently been pouring millions of tax dollars into recruitment efforts in an attempt to counteract well-publicized, Iraq war-influenced, recruitment dropoffs.

We’ll examine several of these efforts, including a new military ad campaign aimed not only at teens, but at parents; an inside perspective at how Army recruiters fill the ranks; and counter-recruitment efforts in high schools. We’ll also hear about a student-based effort to help other teens make informed choices.

For a free listener packet on military recruitment and counter-recruitment, please call us toll-free at 800-529-5736.

Featuring:

David Sweabe, vice president Mullen Advertising; Cathy Chan, student, Oakland Military Institute; Crystal Adair, academic success coordinator, Oakland Military Institute; Bruce Holaday, superintendent, Oakland Military Institute;Cadet Sergeant Ralph Gomez, student, Oakland Military Institute; Susan Quinlan, volunteer, Youth Empowerment School; Jen Lowe, youth organizer, Code Pink; Ruby Butler, junior, Youth Empowerment School; Zamil Bonner, counter-recruiting campaign volunteer, Youth Empowerment School; Staff Sergeant Jose Delao, recruiter, U.S. Army; Staff Sergeant Luis Green, recruiter, U.S. Army; John Davis, junior, San Leandro High School; Rosa Yost, Safeway employee.

This week’s host: Tena Rubio. Contributing producers: Justin Beck and Sarah Olsen.

For more information:

Mullen Advertising, Inc. – Wenham, MA

Central Committee for Conscientious Objectors – Oakland, CA

The Youth Empowerment School – Oakland, CA

Oakland Military Institute – Oakland, CA

U.S. Army Recruiting

Institute for Public Accuracy – Washington, D.C

Author: radioproject

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